So it turns out, Apple is in the Business business. Who knew? These days, Business is not the first word that comes to mind when you think of Apple. Its more likely to be iPhone, or iPad, or even Mac. Maybe iTunes or Apple Music. But business? Not so much. But a funny thing happened while Apple technology worked its way into all of our lives, starting the iPod back in October of 2001. The business creep really started when we all started bringing our iPhones into work back in 2007. And it grew from there.
It grew to a $25B business. A couple of months ago, Tim Cook let it slip that as of September the Enterprise business had reached that mark, trailing the last 12 months. Thats 14% of Apple’s total revenue! That image above from the Apple website brings you to all kinds of pages with examples of Apple technology in business.
I have long been an advocate for Apple getting more serious about the Enterprise. See below, plenty of venting in blog posts past over where Apple could do more. Apparently they have been doing just fine without my advice. The Apple / IBM deal giving them solid position in the large business/Enterprise space.
All of this also lines right up with what I hear from xTuple customer and prospects. In the SMB space it seems like all the companies we talk to have Macs and iPads and iPhones everywhere. Apple IS in the Enterprise. They are rocking it in the Enterprise. $25 Billion!